What Strategy eCommerce Fulfilment Companies Use To Win Customers?

 More people are turning to Amazon Prime as it promises the fastest delivery possible. As consumers, we have this feeling of utter urgency to get things we want, the quickest possible. Most people might not think order fulfilment to be the most alluring aspect needed to run an online business, but it definitely impacts sales.

 

●     61% of the shoppers leave their cart unordered if the shipping charges, taxes or other additional charges are too high.

●     53% of the shoppers strictly evaluate the online order on the basis of the delivery speed.

●     38% of online buyers do not go back to a retailer if they go through for delivery experience.

●     25% of the shoppers cancel orders if the delivery speed is slow.

 

Understanding the eCommerce order fulfilment process

 The process which starts after a buyer places an order is fulfilled by eCommerce fulfilment companies. It includes storing the inventory, picking and packing products and delivering them to the customer's doorsteps. This can be done in-house or can be outsourced to a third-party logistics provider. eCommerce fulfilment in China is taken very seriously by businesses.

What should be the order fulfilment strategy?

 1. Location

The location from which you will be fulfilling the orders is a big factor as that would give the customers an idea of delivery cost and speed. It is strategically wise to distribute inventory to multiple locations which are closer in proximity to areas from which you get the most number of customers. Urban eCommerce fulfilment company in China is rising as it is easy to access for merchants to ship their products to large populations.

2. Integrate Technology

Rather than manual data uploads, software which works seamlessly with ECommerce platforms needs to be integrated. As soon as someone places an order, the fulfilment company gets an alert to pick, pack and ship. The tracking information directly gets sent to the customer through the software. It would also be a great strategy to disclose to the customers the quantities in inventory so that they can order in bulk to avoid getting their favourite products to go out of stock.

3. Free 2-day shipping

As 2-day shipping or even delivery on the same day is more promoted, customers are getting a hang of it. E-Commerce fulfilmentin China is continuously improving to make the transit time quicker and delivery cost lower. 

Conclusion

It is essential for a business to meet customer expectations. For that, the business needs to understand the pros and cons of eCommerce order fulfilment process. They need to choose the fulfilment model which will be most relevant to the business. Lastly, they must strategize the whole operation to avoid any inconvenience. But business also needs to upgrade its fulfilment strategy from time to time as it grows.

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